When you’re new to CBD, figuring out which companies to buy from can be a dizzying task. With so many brands and products on the market, how do you know which ones offer the highest quality? Which ones have tested and sourced their CBD well? We want to help clear your field of vision and guide you to some of these answers.

This is the second post in our Meet the Producer series featuring some of today’s top CBD brands. We aim to break down who they are as a company and why we think they’re great.

Our first series post profiled Frontier Jackson. Now, time to learn about Populum.

What Is Populum?

Populum is a company that produces ethically grown full-spectrum, hemp-derived CBD products, sourced from domestic farms and rigorously tested in third-party labs.

How Populum Started

Populum started with the desire to create a CBD company “for the people”—the meaning of their name’s Latin origins, “ad populum.” They wanted people to be able to trust their company so that they could trust the benefits of CBD and make their lives better.



What They Stand For

Overwhelmingly, Populum stands for providing customers the safest and highest quality products possible, with invariably high production and ethics standards to boot. Their goal is to make CBD so mainstream that it becomes an alternative or at least a helpful supplement to standard pharmaceuticals for everyone and a part of the daily routine that will enhance consumers’ health all around.

For Populum, customer trust is a top concern. They want to make sure their customers feel completely comfortable using their products so they can experience all the benefits of incorporating CBD into their life. To do this, Populum sources their hemp from Colorado-based farms, ensuring the growing practices of each match their standards for all-natural plant growth and product. They also use technology that removes any unwanted compounds from the hemp product, while keeping those compounds that make for maximum potency, so the product remains both pure and effective. And they provide third-party lab test results for each box.

Lastly, Populum prioritizes accessibility. They want to encourage people curious about CBD to give it a shot, and there are a few ways they do that well. First, they’ve got a 30-day free trial period for first-time customers, during which you can return your purchase at any point if you’re unsatisfied and receive a full refund. They also have a YouTube channel with videos to answer questions, provide “how to’s” and even give some recipes.

What They’re Famous For

Populum has been called out by some pretty big names this year for how great their products are. People specifically love the taste of their tinctures— BuzzFeed said, “The orange flavor makes it the best tasting [tincture] by far!” Allure also gave the Populum tinctures a thumbs up on their list of the “Best CBD Skin-Care Products to Try,” and The Zoe Report fully endorsed Populum’s Cold Therapy Hemp Rub for sore muscle care.

In Their Own Words…

“Here’s the thing: pharmaceuticals aren’t for everyone. We believe you deserve better, and we have a mission to change the landscape of modern self-care … Our mission is to destigmatize hemp and make the astonishing benefits of pure, high-quality hemp accessible, affordable, and truthful to everyone.”
– Populum.com

Ready to try them out? We highlight 7 different Populum products, including full-spectrum CBD oils and capsules, cold therapy hemp rub, and calming hemp oil for pets. Enjoy!

Anthony Tribunella

Having experienced the benefits of CBD first hand when it was starting to gain popularity, Anthony decided to spend his working life championing it to the public and his peers in the wider CBD community. As a CBD innovator himself, Anthony likes to remain at the leading edge of scientific and product development to ensure that the potential of CBD has every chance of being fully realized.

See all posts by Anthony Tribunella

Research Papers